Ray
Dalton

Single Cover Art

ROLES
DESIGN   –   CREATIVE DIRECTION

I had the honor of designing the cover artwork for GRAMMY-nominated songwriter and recording artist Ray Dalton's new single "If You Fall."

Dalton is most known for co-writing and performing on the track "Can't Hold Us" with Macklemore & Ryan Lewis, which has over one billion streams and views to date. "If You Fall" is Ray's breakout single as he launches his solo career this year (2017). The new single broke top 10 on Spotify's Viral charts in the UK and Ireland during street week and the music video debuted exclusively on Billboard.com.

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GIF ANIMATION FOR SOCIAL PROMOTION

RayDalton-IfYouFall-single-ani_shortRayDalton-IfYouFall-single-ani_short

INSTAGRAM PROMO

ABOUT RAY DALTON

When DJ and record producer Ryan Lewis contacted him on Facebook for a possible collaboration in 2011, Ray Dalton was in the midst of pursuing his goal to work with every big hip-hop artist in Seattle. The multi-talented singer/songwriter was hoping that any of the powerhouse hooks he was creating would help him get discovered as an artist. The one that finally caught on - his infectious chorus for Macklemore and Ryan Lewis’ hip-hop anthem “Can’t Hold Us” - helped spur the track from the duo’s Grammy winning album, THE HEIST, into an ongoing global phenomenon. It also laid the groundwork for the 27 year old Dalton’s emergence this year as an artist in his own right, with the release of his deeply grooving debut pop-soul single, “If You Fall.” Dalton co-wrote the new track with Scott Effman (Chris Brown, Kelly Clarkson, Mike Posner). The single was produced by Rufus Dipper and mixed by multi-GRAMMY winner Michael Brauer. 

Dalton is excited about sharing his deeper, ever-evolving artistry as a songwriter and vocalist with the fans who know him best from “Can’t Hold Us.” Certified 6x Platinum by the RIAA, the track was a #1 hit on four Billboard charts, including the Hot 100, and was a chart-topper everywhere. Named “The Most Streamed Song of 2013” by Spotify, its massively popular Grammy® nominated video also earned the singer two MTV Video Music Awards. The Grammy® nominated singer also co-wrote and performed on the worldwide smash “Don’t Worry” with Madcon (#1 in over 21 countries) and “Stronger” with DJ Arty.

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IN THE WILD - SPOTIFY PROFILE

Stats taken on 11-09-17